May 04, 2006

Ad for Zonex Painkillers

I came across this ad for Zonex painkillers yesterday, which I think is a wonderful idea. Rather than ask a celebrity to endorse the product, they've used street entertainers, who always manage to pull a decent crowd where ever they go. (I wonder if this is what they call 'cheap publicity').

Here is what the photograph says, "In India there is cult of traditional entertainers who pierce various body parts. We hired a few of them to advertise our client Zonex's promise of instant pain relief. These entertainers had their backs painted with the logo and benifit. We did this outdoor activity in the high traffic localities of Mumbai."

Click to enlarge.


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