This is why entrepreneurs won't let innovation die.
If creativity is the seed that inspires entrepreneurship, innovation is the process of entrepreneurship. Enterpreneurers are often thought to be "inspired" people, and perhaps they are, but more important, they often recognize changes and opportunities that can result from a dynamic world. Innovation is an important factor of entrepreneurship for every leader. It is defined as the process of doing new things. Therefore, it is often the active translation of a creative idea into a new product, service, or technology. Drukers writes that "innovation…is the means by which the entrepreneur either creates new wealth-producing resources or endows existing resources with enhanced potential for creating wealth."
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